Quick answer: +685 is Samoa, the independent country, not American Samoa. Landlines have 5 digits after +685 and mobiles have 7 digits, most starting with 7. There are no area codes and no leading 0 to drop. Example: +685 75 12345.

How to dial Samoa

Calling from Dial
Any mobile phone +685 + 5 or 7 digits
New Zealand landline 00 685 + 5 or 7 digits
Australia landline 0011 685 + 5 or 7 digits
US, Canada or American Samoa landline 011 685 + 5 or 7 digits

Samoa has no trunk prefix, so you dial the number exactly as Samoans write it, straight after +685: 75 12345 becomes +685 75 12345.

Mobile and landline numbers

Mobiles have 7 digits, usually written 7x xxxxx. Most start with 7; some start with 8.

Landlines have 5 digits, written 2x xxx, and start with a digit from 2 to 6. Numbers starting with 5 are on Savai'i.

Count the digits before you dial: five means a landline, seven a mobile.

Codes that get mixed up with +685

+1 684 is American Samoa, a US territory with 10-digit numbers like a US phone. +686 is Kiribati, one digit away.

Time difference

Samoa is on UTC+13 all year. It dropped daylight saving time in 2021, so older guides that show UTC+14 in the southern summer are out of date.

Where you are Your clocks on summer time Your clocks on standard time
New Zealand Same time Samoa is 1 hour ahead
Sydney Samoa is 2 hours ahead Samoa is 3 hours ahead
US West Coast Samoa is 20 hours ahead (next day, 4 hours earlier on the clock) Samoa is 21 hours ahead (next day, 3 hours earlier on the clock)
American Samoa Samoa is 24 hours ahead all year: same clock time, next day

A 6 PM call from Los Angeles reaches Apia at 2 PM the next day in the US summer and 3 PM the next day in the US winter.

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FAQ

Can I call a Samoan 800 toll-free number from abroad?

Usually not. Samoan 800 numbers are generally set up for callers inside Samoa, so from another country the call often won't connect. Ask for a regular 5- or 7-digit number instead.

Why won't my call to +685 go through?

Check two things: you dialed 685, not 1 684 (American Samoa), and you have 5 digits for a landline or 7 for a mobile after +685.